Caesars Entertainment Corporation started phasing out the French greeters on the property. In 2010, Caesars started a series of improvement projects, which would see some removal of the Paris theme. Catherine Deneuve, a French actress, flipped a switch and turned on all of the lights at Paris, including the different crystal chandeliers found in the main lobby. On September 1, 1999, Paris Hotel and Casino Las Vegas opened with fireworks shot from the 164.6-m tall Eiffel Tower. The estimated cost of building Paris Las Vegas was 760 million dollars. On April 15, 1997, Bally Entertainment broke ground for the resort and construction started in May the same year on the 9.7-hectare parcel. The owner of the Bally’s Las Vegas, Bally Entertainment, made an announcement regarding the projects in May 1995 at a shareholders meeting. The front of this resort suggests the Louvre Museum and the Paris Opera House. The charming resort uses the theme of Paris city, France and includes a 540-foot tall replica of the wrought-iron lattice tower Eiffel Tower, a theatre known as Le Théâtre des Arts, Arc de Triomphe, and a sign that has a Montgolfier balloon shape. The hotel-casino is owned and also operated by the gaming corporation Caesars Entertainment Corporation. Paris Las Vegas is a popular tourist destination located on the Strip in Paradise.